About Rollo
Rollo was founded in 2016 in Las Vegas as a thermal label printer maker and shipping platform in one. Its printers use direct-thermal technology, no ink or toner cartridges to replace, and are built to run through hundreds of thousands of labels over their working life. The lineup spans a USB desktop printer, a Wi-Fi/AirPrint wireless model, and a companion label-design app for packing slips, barcodes, and warehouse labels.
The brand's free Rollo Ship software is the differentiator that shows up again and again in owner feedback: it compares discounted USPS, UPS, FedEx, Canada Post, and Purolator rates and prints in bulk with no monthly account fees, so the hardware pays for itself in shipping savings over time. Rollo printers are also sold through Best Buy and Walmart alongside Amazon, and they're built to work with any shipping platform or marketplace that outputs a standard 4x6 thermal label, not just Rollo's own software.
Brand website: rollo.com
What Rollo makes
Rollo's range runs wider than the products we review. The lines we know best from our own testing are marked with a star:
USB shipping label printers
commercial-grade, 203 DPI — featured on DeskRated
Wireless label printers
Wi-Fi + AirPrint, driverless
Rollo Ship software
free multi-carrier rate comparison
Label Design app
packing slips, barcodes, warehouse labels
Thermal label stock
fanfold and roll, multiple widths
Why we recognized Rollo
The DeskRated Top Brand recognition isn't paid for and can't be applied for. We award it to the brands whose products consistently stand out in our hands-on category reviews. Rollo earned it on the strength of the products below, evaluated the same way every product on this site is: bought, used at a real desk, and judged on merit.
Rollo products we rated highly
Rollo USB Shipping Label Printer
One of our top picks for sellers who ship regularly. It backs up 16,000+ verified reviews at 4.6 stars with automatic label detection that handles both fanfold and roll stock without manual calibration, and it prints natively from every major e-commerce platform including Amazon Seller Central, Shopify, Etsy, eBay, ShipStation, and Pirate Ship. The free Rollo Ship software layers discounted USPS, UPS, and FedEx rates on top of the hardware at no added cost.
Read the 7 Best Thermal Label Printers of 2026 guide →What earned Rollo the recognition
- The largest validated satisfaction dataset we found for a dedicated shipping label printer: 16,000+ verified reviews at 4.6 stars.
- Automatic label detection handles fanfold and roll stock without manual calibration, removing a common setup failure point for first-time thermal printer buyers.
- Native integration with every major e-commerce and shipping platform (Amazon Seller Central, Shopify, Etsy, eBay, ShipStation, Pirate Ship) means no plugin or workaround is needed.
- Free Rollo Ship software compares discounted USPS, UPS, FedEx, Canada Post, and Purolator rates with no monthly fees, extending the value of the hardware well past the initial purchase.
- Direct-thermal printing with no ink or toner to replace, rated for hundreds of thousands of labels over the printer's working life.