About ZICOTO
ZICOTO is a family-run business founded in 2019 by husband-and-wife team Jan and Carrie, based in Naples, Florida. The company designs its planners, calendars, journals, and organizers in the USA, built around a stated focus on beautiful design at an affordable price rather than the premium price points common in the planner category.
By the company's own account, ZICOTO has sold over 5 million products and collected more than 100,000 five-star customer ratings across its catalog, which spans daily and weekly planners, wall calendars, zippered school binders, and organizational notepads. The brand sells directly through its own Shopify storefront as well as Amazon, and its daily planner line, including the Beautiful Daily Planner and Notebook with Hourly Schedule, is built around the half-hourly time-blocking format that has become the line's signature.
Brand website: zicoto.com
What ZICOTO makes
ZICOTO's range runs wider than the products we review. The lines we know best from our own testing are marked with a star:
Daily & weekly planners
half-hourly time-blocking layouts — featured on DeskRated
Wall calendars
annual and 18-month formats
Notepads & to-do lists
undated desk pads
Zipper binders
school organization with shoulder strap
Gift wrap & party supplies
tissue paper, gift bags
Baby & kids products
organization for family use
Why we recognized ZICOTO
The DeskRated Top Brand recognition isn't paid for and can't be applied for. We award it to the brands whose products consistently stand out in our hands-on category reviews. ZICOTO earned it on the strength of the products below, evaluated the same way every product on this site is: bought, used at a real desk, and judged on merit.
ZICOTO products we rated highly
ZICOTO Beautiful Daily Planner And Notebook With Hourly Schedule, Spiral, 9.3" x 6.3"
ZICOTO's daily planner earned the highest rating of any planner in our roundup at 4.8 stars, with reviewers consistently pointing to its half-hourly time-blocking grid as the most detailed scheduling layout we tested. The two-page daily spread runs in half-hour increments from morning through evening, giving time-block practitioners more granular control than the weekly or basic daily formats on the list, and the large 9.3" x 6.3" page size adds meaningfully more writing room than the A5 planners it competes against.
Read the 7 Best Planners of 2026 guide →What earned ZICOTO the recognition
- The highest star rating of any planner in our roundup, 4.8 stars across nearly 1,500 reviews, with reviewers repeatedly praising the half-hourly time-blocking grid.
- A two-page daily spread with half-hour increments from morning through evening, giving detailed scheduling control that weekly and basic daily formats can't match.
- A family-run business founded in 2019 by Jan and Carrie, with every product designed in the USA.
- By the company's own account, over 5 million products sold and more than 100,000 five-star customer ratings across its catalog.
- Direct customer support at help@zicoto.com backing purchases made through either the brand's own site or Amazon.